Activate Your Entire Organization for Growth

WOW Growth ModelTM

Delivering profitable and sustainable growth requires activating your entire organization.

That’s where we come in.

Our WOW Growth Model™ provides a holistic approach to propel your business to an entirely new level of performance. It helps you to align and engage your organization so you can deliver WOW to all your stakeholders.

Align: unify your leadership, and the entire organization around a powerful Purpose and Growth Roadmap.

Engage: create a Growth Culture that engages employees and inspires great performance.

Execute: build an adaptive Growth Engine to consistently deliver WOW and turn customers into brand advocates.

Define Your Core Purpose

Purpose matters. Too often, companies focus on the “what” and “how” when they should be focusing on the “why”.

Your purpose helps align the values and interests of all your stakeholders, customers, employees, shareholders, partners, suppliers, and society at large. True exponential growth is only possible when the interests of all of your stakeholders converge.

Companies that reach for greater societal impact and build trusted stakeholder relationships outperform the general market by 15X and a comparative group of competitors by over 6X.1

“People don’t buy what you do, they buy why you do it.” — Simon Sinek, Author

Build Your Growth Roadmap

Navigating your growth requires a clearly mapped-out plan. Your Growth Roadmap gets all of your people aligned and working towards the same goal. It consists of three elements:

Vision:  What your ideal business looks like

Values:  The pillars your business stands for

GPS:    Goals, strategy, and metrics to get you there

Your Roadmap brings your purpose to life, creates competitive advantage, captures untapped potential, and builds an unparalleled platform for growth.

Instill A Growth Culture

People passionate about their work and their company are motivated to deliver. A Growth Culture does not just emerge on its own. You have to infuse purpose and value into every aspect of the employee experience. You have to build an environment of trust, learning, collaboration, and community. You have to inspire people to deliver great performance, growing the company as they grow themselves.

Then you’ll have a Growth Culture built to thrive and last.

Companies with satisfied employees outperformed the S&P by as much as 122% between 2009 and 2014.2

“I think leadership is service to help people, to inspire and motivate them to reach their fullest potential.” — Denise Morrison, CEO, Campbell Soup

Optimize Your Growth Engine

The Growth Engine establishes clarity, accountability, and focused execution across the organization. It balances operational excellence with adaptability—so you can quickly respond to changing market dynamics. Optimize your Growth Engine to create a powerhouse execution capability.

Optimizing your Growth Engine can increase revenues by as much as 500%, reduce the sales cycle by 83% and increase deal size by 10X.

“Talent wins games, but teamwork and intelligence win championships.”
— Michael Jordan, U.S. Basketball Player

Deliver WOW Customer Experiences

The balance of power has changed in the digital realm. Customer experience is king and expectations have never been higher. You either deliver Customer WOW or fall by the wayside.

You need insight and empathy to connect with customers in ways no other company can. How do you do this?   Customer-centered design enables you to create experiences, products and services that wow customers, foster brand advocates and fuel superior growth opportunities.

Companies using Design-Thinking outperformed the S&P by 219% between 2004 and 2014. 3

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” — Steve Jobs, Co-Founder, Former Chairman and CEO of Apple Inc.


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