There is a great opportunity for marketing to engage with HR on employee advocacy programs. Part 1 of this series talked about the benefits for HR and employees of sharing company content across their social networks. While the benefits for HR are significant, according to the Hinge and Social Media Today survey, 51.7% of Employee Advocacy programs were owned by the marketing department, and Altimeter research found that only 19% of respondents said HR was regularly engaged in a cross-department working group.
HR has a significant role to play in employee advocacy. The key to success for employee advocacy initiatives is creating an environment that enables employees to come to work energized by the company purpose and their role in fulfilling it.