The Road to WOW

Welcome to The Road to Wow! a podcast where we share the lessons and confessions of leaders who are making a difference in the lives of the customers they serve, the people they lead, and the world around them.

As the co-founders of GrowthTera, we meet with many amazing and inspiring leaders of companies who are achieving success by putting their customers at the center of everything they do.  We uncover their stories, what works and what doesn’t work, the valuable lessons they learned, and how they get their customers to say “Wow!” when doing business with their company.

In each episode, we talk with B2B CEOs, sales, marketing and customer success leaders. We reveal the stories, ideas, tactics, strategies, tools, and proven practices that contributed to their success.

We capture the wisdom these leaders have gained as they enable their companies to better understand their customers, discover growth opportunities, get people across the company aligned and working together, and promote excellence in execution.  We will discuss lessons learned as they navigate road bumps along the way, such as leading during a crisis, transforming cultures and navigating changing market dynamics.

Our goal is to illuminate, inform and inspire you on your own Road to Wow! with your customers.

Posted: May 17, 2018

Episode Two – What Great Sales Leaders Do

In episode two, we talk to Sherry Harmon, Chief Revenue Officer at ModuleQ, Jon Lederer, VP of Worldwide Sales at Appatura (VP of Sales at Ricoh at the time of recording), and Kevin Dey, Director of Inside Sales and Sales Support at CooperVision.  These sales leaders are talking about how they create a rock star sales team, focus on building a great sales culture, engage the rest of the organization and being a role model.   Recommended Reading by our speakers:   Drive: The Surprising Truth About What Motivates Us by Daniel Pink, 2015 Leaders Eat Last: Why Some Teams Pull Together and Others Don’t by Simon Sinek, 2017 The Coaching Habit: Say Less, Ask More, and Change the Way You Lead Forever by Michael Bungay Stanier, 2016
Posted: May 17, 2018

Episode One – Smart Innovative Ways Sales Leaders Wow their Customers and Win Big

In episode one, we talk to Sherry Harmon, Chief Revenue Officer at ModuleQ, Jon Lederer, VP of Worldwide Sales at Appatura (VP of Sales at Ricoh at the time of recording), and Kevin Dey, Director of Inside Sales and Sales Support at CooperVision. These sales leaders are talking about how they are achieving success by getting their sales organizations to focus on three key elements of Wow: Deliver maximum impact, make it easy, be consistent   Recommended Reading by our speakers:   The SPEED of TRUST: The One Thing That Changes Everything by Stephen M.R. Covey, 2008 Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions by Andy Paul, 2014 Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges by Tim Sanders, 2016
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