About Us

Our Story

GrowthTera is built on a shared passion for the customer. We believe that the purpose of business is to make a positive impact on its customers and their business.

We’ve worked in and with a variety of companies, and have seen what happens when the entire company is not focused on customer success. Customers suffer, employees suffer and, most importantly, revenues suffer.

We constantly talk to sales and marketing leaders who are under the gun to deliver revenues. To customers who are drowning in a sea of me-too content and frustrated by vendors that do not even understand their business. To employees who are frustrated by the lack of alignment in their organization and suffer from that vague sense of dread that things are not quite right. And to CEOs asking why the billions spent on sales and marketing technology, training and program initiatives are not delivering the results they expected and desperately need.

A new approach is needed. One that focuses on your customer and their business outcomes.   One that makes sales a team sport where sales, marketing customer success and the entire organization are aligned around building deep relationships with customers, creating seamless, effortless customer experiences, and delivering business outcomes for their customers. One that cuts through the distractions and delivers a return on marketing and sales investments.

And so GrowthTera was born.

In case you were wondering…The name GrowthTera is the combination of Growth and Tera, which comes from the Greek word teras, and means exponential.  Our name reflects our goal to help clients achieve exponential growth.  

Why Us

You are a busy executive who needs results.  We’re committed to helping you sell more, and maximize the lifetime value of your customer relationships. What makes us different?

Collaborative Approach– The best results come from people working together toward a shared vision and a common goal.  We don’t create strategies in a vacuum and hand you a report.  Our interactive approach illuminates, engages, and brings the best out in each person to create a more powerful result.

Tailored solutions: Your situation is unique to you. You aren’t looking for cookie-cutter solutions. We leverage our operating experience and expertise to design solutions that work for your organization.

Outcomes Orientation: It’s not about us, it’s about you. You want a partner that will deliver the results you need. We agree on the outcomes you want at the start, and then measure our success against those, so you get the results you expect.

Change Management: Change is hard. Getting buy-in and support to make the changes you need is critical.   We integrate change management principles and design experiences that stick so you get lasting results.

Agile and Adaptive:  Plans help to fill in the gaps, but you must also be able to adapt to changing dynamics. We incorporate learning loops so you are able to get the insight you need to quickly adapt and maximize results,  on an ongoing basis.

The Team

Sherri Sklar, CEO and Co-founder

Sherri is a seasoned sales, marketing and business development technology executive.  She has led transformational change and created award-winning revenue and market leadership strategies that helped companies achieve triple-digit growth and successful exit strategies. Her high-performance sales, marketing, and business development strategies, training, sales enablement and customer success work at companies such as IBM, CA, SunGard, CTG and many others—have helped companies expand deal size, shorten sales cycles, build robust pipelines, and convert stalled opportunities into multimillion dollar closed deals.

Sherri earned a BA from Tulane University and an MBA from Harvard Business School.

Janine Buis, President and Co-founder

Janine is an experienced business leader, helping organizations build meaningful connections between customers and employees – as a marketer, strategist, M&A integration leader, human resources leader, and consultant.  At Nokia, she brought together teams from around the globe to create a mobile services unit and a unit to support the app developer ecosystem.  She has managed change initiatives – including M&A integrations, as well as organization and cultural change programs. She has launched pioneering technologies in the market. Janine started her career as a consultant at Deloitte and Arthur Andersen.

Janine received her HBA from the Richard Ivey School of Business at the University of Western Ontario.



Adventace®  is a global sales management consulting firm on a mission is to help clients build a High Performance Sales Environment®. Adventace’s sales training and products are desiged to help clients create a successful, proactive sales culture that delivers highly measurable, predictable, and sustainable results. Clients have included BMC Software, Cisco Systems, Computer Associates, CTG, Epsilon, Getronics, IBM, Logica, Progress Software, QAD, SunGard, Tandem Computers (now a division of HP), and Unisys. Over 20,000 executives, managers, sellers, marketing people, and consultants have gone through Adventace programs.

Exceed Sales

For over two decades, Elisa Ciarametaro has passionately, tirelessly and successfully built and retuned inside sales organizations to deliver revenue results. Elisa has been recognized by the SLMA as one of the 50 Most Influential People in Sales Lead Management, was a Board Observer with the MIT Enterprise Forum.


Get every new post on this blog delivered to your Inbox.

Join other followers: